w_6_Reading
Response to "Testing Beyond Usability" by Elizabeth B.N. Sanders
Elizabeth B.N. Sanders’ “Testing Beyond Usability” shows a whole process of designing a new product – school lunch kits. Reading her essay I was amazed too many researches are executed for design requirements. A research, especially on users’ feedback has been on the top of marketing department’s task list. Emphasis on design research, to my knowledge, is quite a new trend. However, this essay proves that design researches affect no less than marketing researches.
I think finding out users’ insight into a product will be more precisely and efficiently acquired by design research. Yet my experience tells that in too many cases designers are not asked to attend meetings for deciding whether to make a new product or not. Sanders’ essay also implies that Fitch RS, design company, was asked to embark on research only after Thermos had decided to make new lunch kits.
I think early involvement of designing team is critical for securing success of new products. This practice will save many tasks that followed initial engagement of designing team.
Elizabeth B.N. Sanders’ “Testing Beyond Usability” shows a whole process of designing a new product – school lunch kits. Reading her essay I was amazed too many researches are executed for design requirements. A research, especially on users’ feedback has been on the top of marketing department’s task list. Emphasis on design research, to my knowledge, is quite a new trend. However, this essay proves that design researches affect no less than marketing researches.
I think finding out users’ insight into a product will be more precisely and efficiently acquired by design research. Yet my experience tells that in too many cases designers are not asked to attend meetings for deciding whether to make a new product or not. Sanders’ essay also implies that Fitch RS, design company, was asked to embark on research only after Thermos had decided to make new lunch kits.
I think early involvement of designing team is critical for securing success of new products. This practice will save many tasks that followed initial engagement of designing team.
posted by Won Sup Shin at 12:07 AM
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