reading_Emotion & design by Don Norman

Response to “Emotion & Design: Attractive things work better” by Don Norman


Norman rightly explains that how good designs affect our ‘affect’. Adding a few to his examples, food tastes better served in fancy plates on candle light dining table. When put on clothes that I have coveted long, I feel more confident.
He also mentioned “good human-centered design” enhances cognitive concentrations helping avoid distractions. To extend his understanding, safety tools such as goggles, gloves and helmets are not alone protecting us from hazards. The design stimulating ‘negative affect’ will increase our safety alertness.
So when you work on power tools in Phycom shop, try to be as on ‘negative affect’ as possible to keep you unharmed.